Smirnoff's Copyright And Trademark Bullying

"Some frat-boy antics arose where these kids of privilege and no rhythm would 'ice' each other--basically daring or challenging or pranking each other to drink a Smirnoff Ice. Then someone set up fan site 'brosicingbros.com', with pictures etc. of people 'Icing' each other. ... Good PR for Smirnoff, right? Well apparently Smirnoff didn't think so, so they threatened the site with a copyright and trademark lawsuit, so it was taken down."