It’s Not a Storm Until the Weather Channel Names It

I find the named storms a bit silly but maybe it's not a bad thing if it's rubbing the tax funded buracrats the wrong way:
 
“You talk about the third rail in weather politics, that is it,” says Michael E. Mann, director of the Earth System Science Center at Penn State University. “People are uncomfortable that it sets a new precedent with a commercial venture wading into those waters, waters that have historically been the purview of the National Weather Service.”