?With LRAD, you just aim it at a member of the crew, and have an interpreter 'speak' to the sailor. It was noted that the guy on the receiving end was sometimes terrified, even after he realized it was that large American destroyer that was talking to him. This apparently gave the army guys some ideas, for there are now rumors in Iraq of a devilish American weapon that makes people believe they are hearing voices in their heads. This made more sense when an American advertising firm recently used an LRAD unit to support a media campaign for a new TV show. LRAD was pointed at a sidewalk in Manhattan, below the billboard featuring the new show. LRAD broadcast a female voice providing teaser lines from the show. The effect was startling, and a bit scary for many who passed through the LRAD beam.? Billed as JUST an an advertising ploy by the mainstream press last week....interesting.