"The whole aim of practical politics is to keep the populace alarmed (and hence clamorous to be led to safety) by menacing it with an endless series of hobgoblins, all of them imaginary." ~ H.L. Mencken
Why the Post Office Loves Junk Mail
Submitted by Guest on Thu, 2012-02-23 01:00
"Direct mail, a.k.a. junk mail, is all that stuff we generally don’t want clogging up our mailbox – supermarket fliers, shopping catalogs, pre-approved credit-card applications. 'It has probably got the best return on investment of any kind of advertisement,' the U.S.P.S. Postmaster General Patrick Donahoe told me in an interview late last year."
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